The friend zone is total nonsense. It was just invented so that some men could justify why that one woman they've been so nice to didn't immediately offer to have sex with them. Believe it or not, it is perfectly possible for a man (whose attracted to women) and women (who are attracted to men) to be just friends. With that said, I want to talk about The Gay Best Friend, which is in and of itself a pet peeve. When a gay man only exists in a story to serve as The Gay Best Friend, to do nothing but fulfill stereotypes about gay men, talk about that one guy the female protagonist likes, or otherwise act like the perfect boyfriend without actually being the boyfriend ("ew, lady parts are all icky"), then you're being about as progressive as any 90s movie/tv show that brought up gay men. And as this video demonstrates, that's not a compliment.